Logotype

The unique Wandera logotype has been adapted from the font Origin Heavy

It has been made bespoke to the brand through the introduction of curved elements and refined spacing to enhance legibility at smaller sizes.

Do not recreate the logo with live text, always use the official artwork which can be requested from: marketing@wandera.com

Logo application

The Wandera logo should always have clear space equal to the height of the letter ‘w’ in the wordmark. Custom versions of the logo are available for color optimization across different backgrounds. If you have any questions about how to apply our logo or any of our other brand elements, please contact marketing@wandera.com

Logo suite

Our suite of logos includes variations to ensure legibility across all materials.

The master logo should be used on white backgrounds. The inverse logo should be used on dark colour backgrounds, including Wandera Midnight or True Blue. The single colour logo should be used on Aquamarine or Cyber Gold backgrounds. The black and white logos should only be used when only black and white reproduction is possible. A monogram has been developed for use where space is minimal. For example as an app icon, a favicon, or a social media avatar. This is only available in full colour and inverse variations.

Download the logo pack here: Wandera logo pack

Brand fonts

Origin and Lato are our brand fonts. They should be used across brand materials where possible

Origin and Lato are our brand fonts. They should be used across brand materials where possible. Exceptions to this rule include live text materials which will be shared with people outside of the company. In these instances the system font Arial should be used.

For headers and sub-headers use Origin Heavy or Arial Bold. For text that stands alone which requires emphasis (intro paragraphs, quotes, CTAs etc.) use Origin Bold or Arial Bold. For body copy text use Lato Regular or Arial Regular. For text that appears within body copy which requires emphasis (hyperinks etc.) use Lato Bold or Arial Bold.

If you have any questions about how to use our fonts please contact marketing@wandera.com

Brand colors

Our brand colours are bright, modern and dynamic

The primary colours (Aquamarine, True Blue and Midnight) should be used throughout all branded communications, with the secondary colours (Cyber Gold and Razzmatazz) being used sparingly and separately as accent points.

Adobe ASE File: Download ASE

Aquamarine
R0 G255 B205
C58 M0 Y35 K0
#00FFCD

True Blue
R2 G43 B209
C96 M72 Y0 K0
#022BD1

Midnight
R1 G31 B48
C100 M75 Y50 K65
#001F30

Cyber Gold
R255 G193 B10
C0 M24 Y96 K0
#FFC10A

Razzmatazz
R239 G35 B107
C0 M90 Y25 K0
#EF236B

The Möbius

The Möbius band, or infinity ring, is an unorientable, infinite, one-sided loop.

It is one of the most famous surfaces in modern mathematics, and one of the most curious. Trace your finger around a normal loop: you’ll never reach an end, and you’ll only touch one side of the shape. Trace your finger along a Möbius band: you’ll still never reach an endpoint, but you will trace its entire surface. It’s the perfect symbol to represent Wandera.

Its unorientable properties reflect the constantly changing threat landscape, and our consistently vigilant and flexible response. Its infinite nature reflects our continuous, never-ending security. Its single surface represents our integrated, unified protection against outside-in and inside-out mobile threats.

Download the logo pack here: Möbius pack

Photography

Colour treated images.

Colour is fundamental to our brand and to reinforce this we have created a colour treatment, using gradient mapping, which can be added to hero images. This effect is to be used sparingly, where the photo forms part of the design rather than where a photo is used for informative purposes.

Colour wash images.

To ensure our materials never appear too ostentatious or gaudy, a subtler colour wash photography style is also available to use. Adopting a reportage style, each image should capture a candid moment in everyday business. A light wash of colour ensures consistency when sourcing images from different places. This style of photography should be used when multiple images appear together.

Product screenshots