The consumption of mobile data keeps increasing with no signs of slowing down. It is estimated that digital consumers now have 3.64 devices per person and for the first time mobile browsing has surpassed that of desktop. For businesses, mobile is an essential tool for being able to compete in today’s climate with more and more businesses choosing to give mobile devices to their employees. But are they considering mobile expense management to navigate the financial challenges this shift brings?
Why are employees using so much mobile data?
An inevitable consequence of the mobile revolution is that the amount of data being consumed keeps on increasing year on year.
The increase is not only due to the rising numbers of mobile devices but also time spent by individuals using their mobiles and the types of data they are consuming.
Video has taken off in a big way. With the increase of streaming services such as Netflix and the continued growing success of platforms like YouTube. Live streaming and the ease in which people can share video clips over social media has all contributed to the increase in data.
Along with the increase in data consumption, global organizations can also face high charges when the employees are travelling and using their mobile devices abroad. Although new laws have been introduced in Europe stopping or at least capping high charges for consuming data while roaming.
This is still a huge issue for global companies. With all this data being consumed both at home and abroad, how can mobile expense management actually help?
Is upping data allowances your only hope?
Your first thought might be to go back to the carrier and negotiate a deal with a higher data allowance. In the short term this might fix the problem.
However, with no method of mobile expense management, you may find that this ends up being an annual negotiation with charges rising steeply each year and users still going over their allowances. The more data available, the more they will use.
Sharing data is also common for businesses. Buying one pool of data for your company can end up being cheaper. However, there are considerations that need to be taken into account, as outlined in this article: ‘Three things to consider before signing up to a data pool plan’.
Lastly, having a hard cap on data would fix the problem by containing data costs. However, it might prevent people from accessing work critical service and therefore affecting their ability to work. This would have a larger negative impact overall and somewhat defeats the object of having a corporate mobile device – anytime, anywhere access for productivity gains.
Mobile expense management is the simple answer
The best way to deal with the increasing amounts of data is through gaining visibility over what data is being used. Additonally, mobile content filtering will allow employees to stay productive while keeping them within their data limit.
Wandera offers this capability allowing admins to set bespoke rules for what sites can be accessed both at home and abroad and giving them the ability to switch off all non-business related sites and apps if a user is reaching their data limit.
Mobile expense management allows employees to stay productive, prevents bill shocks from employees going over data allowances, and stops the cycle of continually buying more data each year.