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Wimbledon drains enterprises’ data allowances

Wimbledon drains enterprises’ data allowances

Liarna La Porta

Wandera compared this year’s Wimbledon-related enterprise mobile data usage for the 2015 tournament to that of the same period in the 2014 tournament. We’ve found a big impact for enterprises’ data allowances…

Main findings:

  • The 2015 tournament to date has seen an increase in mobile data usage of 17% over last year
  • Enterprise employees are more inclined to use corporate-liable devices to keep up to date with Wimbledon while abroad – 7.5% of monitored employees are tuning into Wimbledon while abroad, compared to 5.9% in 2014
  • The top 5 most popular apps for watching and learning about Wimbledon 2015 – and consuming data – are:
    • Official Wimbledon app
    • BBC Sport
    • Wimbledon 2015 unofficial news via Youtube videos
    • Wimbledon Tennis Scores + Game
    • BBC iPlayer

Two of the reasons for this increase are that digital adoption overall is improving – whether from a personal or professional standpoint, and stream quality is improving as a result of innovation in the devices and the wider network infrastructures. It is likely that this trend for increased personal mobile data use on corporate devices will continue.

The combination of improved stream quality and employees’ increased tendency to use internet browsers and data-hungry apps while abroad is a concern for our enterprise customers. This behaviour can lead to bill shock events, with no warning and minimal recourse. Just gaining visibility of the data usage and spend is more than half the battle. Read more on Computer Weekly.

Liarna La Porta

Liarna La Porta

Liarna La Porta leads content marketing at Wandera. As Editor of Wandera’s blog, Liarna keeps the content ticking that makes Wandera a reliable news source for mobile security professionals. Her passion for helping tech start ups in all aspects of marketing and PR is reflected in the expert industry coverage she provides. An Australian adventurist at heart, Liarna has been in the Marketing and PR industry for over six years working from Melbourne, Sydney, London and San Francisco, soaking up the expertise required for her global role at Wandera.

All stories by:Liarna La Porta
Liarna La Porta

Liarna La Porta

Liarna La Porta leads content marketing at Wandera. As Editor of Wandera’s blog, Liarna keeps the content ticking that makes Wandera a reliable news source for mobile security professionals. Her passion for helping tech start ups in all aspects of marketing and PR is reflected in the expert industry coverage she provides. An Australian adventurist at heart, Liarna has been in the Marketing and PR industry for over six years working from Melbourne, Sydney, London and San Francisco, soaking up the expertise required for her global role at Wandera.

All stories by:Liarna La Porta