Sustaining a profitable enterprise mobility strategy is becoming a day-to-day challenge. These five essential M’s for good enterprise mobility management can help keep costs down and minimize headaches.
- Mandate what constitutes acceptable use An up-to-date Acceptable Use Policy (AUP) is a top requirement for keeping your mobility investments in the black. The AUP is a set of rules that clarify how a device or network can be used. Having an acceptable use policy that takes mobile data usage into account (and many traditional AUPs don’t do this adequately), will help stave off month-end bill shock. Use of applications and even data types like streaming video can be clarified, or even restricted to a daily maximum data use limit.
- Manage Roaming Costs The line between personal and professional mobile use can be blurry at the best of times. With mobile data consumption on the rise, that ambiguity can be deadly – especially when foreign travel and overseas roaming charges enter the mix. Recently a mobility manager told us how one of his employees racked up an $13,000 roaming bill because they updated to iOS7 during their holiday in Mexico. Educating employees and having a clear policy for data roaming, and acceptable use of company devices when travelling abroad for personal reasons, are absolutely essential.
- Mobile Device Management (MDM) For companies with a fully mobilized workforce, MDM has been an essential tool years, enabling a degree of control over device security and acceptable use policy implementation. As networks and handsets get faster and the appetite for mobile data intensifies, MDM remains an important piece of a bigger puzzle. Yet, even those enterprises with an MDM solution fully implemented struggle to control employee mobile data consumption. That’s where MDO comes in.
- Mobile Data Optimization (MDO) The new kid on the mobility management block, MDO solutions help you take control of cellular bills by raising granular visibility of the data types and apps that are pushing up costs. MDO then uses data compression to tackle video and images, blocks un-productive websites and caps users at the allocated data limit. Rather than replacing MDM, MDO complements it, adding a layer of measurement and control that broadens the effectiveness of acceptable use policies.
- Monitor trends Awareness of bill shock and its current causes is rising, and solutions to combat it are gaining ground. Innovation doesn’t sleep however and just as one cost issue is sorted, others are emerging in the background — evolving location-based services, Google Glass, hands-free capabilities like Apple’s SIRI, always-on ‘super apps’ like Facebook Home. A bit of regular horizon scanning, alongside regular analysis of the apps and usage patterns unique to your workforce, can help you eliminate surprises when mobility bills arrive.