7% of corporate mobile data usage already spent on sports apps
According to Mobile Data Gateway pioneer, Wandera, the World Cup is set to result in a major spike in mobile data usage as football fans keep up-to-date with the competition. Video apps are expected to see a 40% increase in usage during the tournament from 12 June to 13 July 2014 as fans watch highlights and full matches via their mobile devices.
Data from the 2010 World Cup showed a 24% jump in mobile data traffic, with video playing a significant role in this – streaming rose 22% and YouTube usage increased 32% on mornings after matches. With smartphone and tablet adoption now much higher, and elements like 4G and increasingly complex apps available, the 2014 World Cup is set to be a watershed moment in mobile data consumption.
Wandera’s Mobile Data Gateway sits between employee devices and the internet, allowing companies to manage how staff are using mobile data. Data from the Wandera network shows that video is one of the biggest consumers of data on mobile devices. Video currently account for 11% of all mobile data used on work devices.
Another risk to companies is if employees are using their phones whilst they are travelling for work, holiday leave, or they are actually lucky enough to be in Brazil watching the World Cup. Data costs in Brazil range from £1 – £6 per MB, meaning the roaming costs could add up to £2,800 for watching just one game.
Eldar Tuvey, CEO of Wandera said: “For businesses, it’s not just the cost of roaming charges that are of concern; the bigger concern is user behavior. At home or abroad, the personal and professional often blur where company mobile devices are involved. People inadvertently consume large amounts of data because it’s not easy to measure like minutes for a voice call.
“Our most recent report into mobile data usage showed email is frequently being checked out of work hours, however on the flipside employees also expect to use their work device for personal tasks. We know that sports apps already account for 7% of all mobile data used by employees on their corporate devices, and video usage is on the rise.
Wandera is the leader in mobile data security and management, protecting enterprises with real-time threat prevention, compliance and data cost management. Wandera’s multi-level architecture, which includes a pioneering cloud gateway for mobile, offers unrivalled visibility and control. With the industry’s largest mobile dataset, Wandera analyzes billions of daily inputs across its network in real-time to detect emerging mobile attacks and protect sensitive company data. Founded in 2012, Wandera is headquartered in San Francisco and London. For more information visit the website wandera4.wpengine.com